CSR Vision
According to the Millennium Poll and the Most Respected Companies Survey conducted by Fortune Magazine, corporate reputation has the decisive impact on the consumption behavior of European and American consumers. Therefore, it has become an urgent and essential issue for Taiwanese enterprises to learn how to achieve sustainable development with the communities in which they invest and how to uplift their credibility and brand value by practicing CSR.
In the whole process of purchasing, producing, marketing and brand building, we try to find interfaces between our strategies and CSR so as to create sustainable competitiveness. We believe the idea that an enterprise should not only create interests for its shareholders, but should also commit itself to other stakeholders, such as its employees, residents of the community and consumers of its products. Triple Bottom Lines, incorporating economic responsibility, environmental responsibility and social responsibility, is adopted as the norm to assess whether an enterprise lives up to the CSR standards.